Is TIFF only about celebrities descending into Toronto while fans getting their chances to see them in person and experience many of the top pick films? Apparently not. Fashions designers and products producers take this festival seriously to show case what Canadian talents have to offer as celebrities will browse through many of the gift lounges during the festival. Being ShopToronto.com top shopper, I am tasked to locate Top Canadian products at these TIFF gift lounges.

Parasuco has grown to become a recognizable brand name worldwide through its unique fabric finishes and leading-edge. A truly Canadian icon for the past 35 years not only known for its fashion forward styling denim jeans but also its quality. All Parasuco's jeans are pre-washed, meaning you don't have to worry about shrinkage and fitting problem. An average pair of well made well designed Parasuco is priced between $150 to $200 each.

A Canadian company, Canadian design and made in Canada makes this a true Top Canadian. Parasuco currently has two locations in the Toronto area - Yorkdale Mall and Square One. A new flagship store is being planned for Eaton Centre within a year.

Parasuco was featured in the Hollywood Life House Lounge during TIFF08. For more information and last denim, visit www.parasuco.com.

Rip Zone, more then just for snowboarding. Since 1993, Rip Zone has been providing functional and fashionable snowboard clothing and accessories for all the snowboarding fans and a female product line called Powder Room was launched in 1997.

Rip Zone has seen many changes in the sportswear industry in the past 15 years but one thing remains constant - Rip Zone continues to be a true Canadian company focusing in the needs of its consumers with quality in mind. Today, its expanded lines of clothing include boardshorts, swimtrunks, knits, tees, wovens, fleece and other accessories.

The hard work and dedication and the quality of its product earned Rip Zone to be the official clothing sponsor and provider for the Canadian Olympic snowboard team for the 2010 Vancouver Games. Congratulations Rip Zone!

Rip Zone and Powder Room lines of clothing was feature at the IT Lounge and are sold in major retailers and sportswear retailers across the Canada and the World. For more information and check out their online catalog, visit www.ripzoneinternational.com or www.powderroominternational.com.

Cookie & Joe - something fun for everyone - is a fashion-conscious brand that is stylish and fun babies, toddlers and adults.

Two cartoon characters that not only brighten your day but also give hope, give help, and give happy. The company is named after two amazing parents and when the co-founder lost her father to cancer, she wanted to pay tribute to him and find a way to raise money to cancer research and to find a cure.

Fun and energetic with a portion from all sales is donated to Cancer research makes this another Top Canadian. Cookie & Joe was featured at the IT Lounge, visit www.cookieandjoe.com for more information.

Cromwell & Cruthers’s shaving oil is the magic answer to all things in shaving. Shaving is something every man cannot avoid and many shaving cream contain chemical or petroleum by-product that can cause irritations to sensitive skins. Not to mention the amount of wasted shaving cream as there is no easy way to control the amount of  shaving cream is being dispensed.

Cromwell's shaving oil is a unique approach to hair removal that will prevent dry skin and razor irritation. The shaving oil is made from 100% natural essential oils eliminating the need for after shave lotion or moisturizers.

One 15ml bottle of shaving oil lasted up to a 100 shaves and the oil can be used with both electric and blade razors. It is easy to carry especially for those frequent travellers wanting to carry less!

Cromwell & Cruther’s shaving oil was featured at Tastemakers Lounge. The shaving oil can be purchased at many retailers or online at www.cromwell-cruthers.ca