Parents throwing their children a birthday party can now rest easy thanks to the new Toys"R"Us Wish List - a brand new feature of the redesigned company website that allows kids to create their own birthday/holiday registry. And for those sometimes forgetful or procrastinating out-of-town friends and family, Toys"R"Us now offers eGift cards - gift cards that are sent virtually and can arrive in recipients' inbox in a matter of seconds.

Similar to a wedding or baby registry, the Toy"R"Us registry allows kids to create a tailored Wish List of desired toys for any occasions like birthdays, Christmas and any other celebratory events. Each Wish List participants can generate as many Wish Lists as they would like for each of their children, tailoring them for individual preferences. Together with their little ones, customers can browse and select products with the click of a button online to create and update a running list.  It ease the mind of gift-givers and kids get what they wish for.

The new eGift Cards allow customers to purchase and email gift cards immediately to a gift recipient. The cards can be purchased in any denomination and are redeemable not only online, but also in-store. Ideal solution for last minute or long-distance gift-givers

Visti www.toysrus.ca for more information.