Auto accident is a serious matter. This is why we want the airbags in our cars and want them around us because they help protect us from side impacts and frontal crashes. How about the most precious passenger in the car, the kids? Everyone knows putting kids close to the airbags is dangerous due to the force during an airbag deployment . Until now, car seats provide protection by strapping the small passengers and stopping them in becoming a projectile where they can be seriously hurt but lack the protection needed during a side impact crash. Dorel's Safety 1st latest car seat, The Complete Air^TM Convertible Car Seat, bridged the gap and provides the much needed side impact protection with their latest technology called Air Protect^TM.

Air Protect^TM works in similar way that airbag protects regular passenger by using air as the cushion to slow down and to absorb the impact energy with a constantly deployed air cushion. This new car seat from Dorel utilizes two Air Protect^TM cushions mounted at the top part of the seat to provide a very critical head protection to the small passenger. The protection provided is so effective that taking the Air Protect^TM cushion and punch it against a table with your fist all day long will only give you a very tired arm and not a bruised fist.

The Complete Air^TM Convertible Car Seat also includes the following feature beside Air Protect^TM:

• Adjustable headrest
• Quickfit harness system for easy and effective adjustment without taking the car seat apart.
• One-click LATCH system for easy installaion in any vechicle with the LATCH system. (LATCH stands for Lower Anchors and Tethers for Children and is commonly known as LUAS (Lower Universal Anchorage System) in Canada.)
• Rear facing for infants from 5 to 40 lbs.
• Foward facing for up to 50 lbs (approx. 3 to 5 years of age depending on the child growth).

Dorel developed this technology because it understands the danger of side impact as the door can intrude the passage space by as much as 16 inches. From statistic, 1 in 4 car crashes involving children are side impact collisions and they are by far the deadliest type of collision for children, accounting for 1 in 3 child fatalities; nearly all of which are caused by head trauma. Dorel also collaborated with Kettering University's renowned Crash Safety Center to create a new and much improved crash testing methodology in side impact crash.

The Complete Air^TM Convertible Car Seat is available now in Canada for $299.99 exclusively at Babies 'R' Us both at store and online. Available in two editions McKenna (gray and black colour) and Harvest (brown and orange colour).

For more information, visit airprotect.safety1st.com/can/eng