| BACK-TO-SCHOOL WITH EVIAN LES PETITS |
| Just In - Food and Drinks | |||
| Thursday, 28 August 2008 09:20 | |||
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Evian Le Petits 330ml bottle fits perfectly into any child's lunch box or go perfectly with their favourite healthy after-school snack. Le Petits features a packaging designed for kids and can be be easily held in their hands. These miniature bottles utilize Evian’s signature pink and blue colours with added kid-friendly flair. The new artwork features graphics of trendy, urban mothers with their children, as well as images of colourful sea creatures. “Water is an important part of maintaining a healthy lifestyle for children, and we want to help parents to encourage their children to drink more of it,” said Jeff Caswell, VP of Marketing for Evian North America. “Evian Les Petits is a great solution for Canadian parents, especially those with an on-the-go lifestyle, who always want to make sure their children are hydrated and replenished, whether at school, playing sports, at the playground or in the car.” Evian Les Petits will be available in stores across Canada, such as select Loblaws, Dominion/A&P, Couche-Tard, Wal-Mart Ontario, and IGA, starting in August with a suggested retail price of $5.99 for a six-packs.
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With the active lifestyle that most children lead, it is important for them to quench their thirst with water. Replacing sweetened beverages with water is a great way to not only keep them hydrated, but also to lower a child’s calorie intake, and Evian Les Petits offers a convenient, pure, fun and natural way for kids to enjoy water. 
