Back in the day, real men were sailors and sailors drank rum. Sailor Jerry Spiced Navy Rum recently arrived at the LCBO. A 92-proof blend of traditional Caribbean-style rum with vanilla, lime and other spices, Sailor Jerry is the kind of rum sailors would mix to pass the time at sea.

A cult classic in the U.S. and the U.K., Sailor Jerry's arrival has been long awaited in Canada. The drink brings with it the kind of devoted following that legends are made of – fans worldwide raise a glass to Jerry on MySpace, Facebook, blogs, and in bars and backyards everywhere.

Named after the legendary tattoo artist Norman "Sailor Jerry" Collins, Sailor Jerry Spiced Navy Rum is accompanied by a kick-ass clothing line inspired by Jerry's famous tattoo style.

Retail for $27.45 for 750 millilitres at selected LCBO stores.

For more information including recipes, music blog, and all manner of drinking accessories visit www.sailorjerry.com.