Estée Lauder will launch a new vibrating - TurboLash All Effects Motion Mascara. Priced at US $30, it will be first sold in Saks Fifth Avenue. Although there is no official word on when it will be launch in Canada, however, it is expected to be available to the Canadian consumers by end of the year. The vibration of this battery-operated brush promises to separate lashes to avoid clumping.

Lancôme's version of vibrating mascara, Ôscillation, is due out in stores this Fall. The brush vibrates 7,000 times per minute and claiming to provide a 360-degree coverage around each lash. It was created by Jean-Louis Guéret, who has developed over 400 mascaras in his lifetime.

Estée Lauder's will have a 125 micropulses-per-second feature. For more information about vibrating mascara, please read our news feed from Google News.