In celebration of its 100th Anniversary with General Motors, Cadillac launches a New Fragrance for Men in Canada this Fall 2009.

Inspiring, bold, intelligent, and pioneering, for 100 years, Cadillac has been known as North America's defining brand of excellence. Celebrating a recent Cadillac renaissance of ingenious technology through expressive design, the symbolic brand has distilled its relaxed and inclusive style into fragrance form: Cadillac - A New Fragrance for Men.

"Cadillac - The New Fragrance for Men is a part of the recent Cadillac renaissance: hot new products and redesigns that capture the Cadillac mantra of Life, Liberty, and the Pursuit!" says Alwyn Stephen of Beauty Contact Inc., holder of the Cadillac Fragrance license. "The Cadillac brand represents a lifestyle of prestige, style and luxury. Our fragrance is a relevant extension of the Cadillac lifestyle."

The New Fragrance was well received in its US debut and celebrities love it:

"The essence is like a summer day in a country field" Actress Tressa Thomas

"I would definitely give my phone number to a man that was wearing this fragrance" Actress Adrienne Janic

"It smells so fresh and clean and that's great for those guys that haven't taken a shower in a few days like I tend to do from time to time. All they have to do it spray it on and they smell shower fresh." Comedien Kevin Farley

The Fragrance retails $73 and available at major department stores across Canada. For more information, visist Beauty Contact at www.beautycontact.com