| Esprit helps the children of Haiti - YOU CAN COUNT ON US, KIDS |
| Just In - In The News | |
| Written by Just In | |
| Thursday, 21 January 2010 14:05 | |
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The lifestyle brand Esprit would like to express its heartfelt sympathy to the people, families and particularly the children affected by the earthquake in Haiti.
Esprit guarantees immediate financial support and will host an international fundraising campaign on Saturday 23 January 2010 in Esprit retail stores: for each purchase, Esprit will donate one dollar to the victims of the Haiti earthquake. The total amount raised will go to SOS Children's Villages Haiti via the "Esprit Cares Trust" in Hong Kong. This will enable Esprit to assist aid workers on the ground, as well as ensure the long-term well-being of children in Haiti. Providing psychological help to children who may have been traumatised or orphaned is of particular importance, as is providing them with safe accommodation and searching for any remaining relatives.
Esprit can look back on four decades' worth of commitment to social and community issues focusing primarily on children and teenagers. SOS Children's Villages has been an important partner for Esprit for many years. In 2008, this close partnership reached a new level with the construction of an SOS Children's Village in Alibaug, located south of Mumbai in India. The construction and maintenance of this village is financed solely by Esprit. As a brand whose products stand for quality and sustainability, Esprit places great importance on its long-term humanitarian commitment.
SOS Children's Villages is an international non-governmental social development organisation especially focused on children without parental care and children at risk of loosing parental care. SOS Children's Villages was founded in 1949 in Austria.
Today, there are more than 500 SOS Children's Villages in 132 countries and more than 1,500 additional programmes and facilities such as family strengthening programmes, kindergartens, schools, youth homes, training centres, social centres and hospitals. In case of catastrophes and conflicts, SOS Children's Villages also provides emergency relief mainly in the field of protection and care for unaccompanied children and children in need. SOS Children's Villages is apolitical and non-denominational.
Every child grows up in the respective region and culture according to the traditions of his/her own country.
Further information is available on the Internet at www.esprit.com/sos
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