PUMA, known for its innovative, trend-setting and sophisticated sport fashion is teaming up with Sagem Wireless to create a new PUMA mobile phone for launch in 2010 just in time for the Football World Cup 2010. The phone will be sold through carriers and PUMA stores.

The offical press release:

PUMA, the Sportlifestyle company, and Sagem Wireless have signed a license agreement with global reach to launch a PUMA mobile phone in the second quarter of 2010 prior to the Football World Cup 2010. The license agreement is in line with PUMA's strategy to move into new categories that complement PUMA's range of sport and lifestyle footwear, apparel and accessories. In partnership with Sagem Wireless, PUMA's entry into mobile leverages its innovative brand and design skill to improve mobile user experience and connect its community.

PUMA is known for launching innovative, trend-setting and sophisticated Sportlifestyle collections, delivering desirable products that start in sport and end in style. The PUMA phone will embrace both sport and style with features, functions, and design that reflect the DNA of the PUMA brand and encourage usage of data and commerce services.

Sagem Wireless is integrating exciting technologies and services into the PUMA Phone to make uniquely PUMA. "The PUMA Phone will be a milestone in the mobile market as the first mobile device completely tailor designed, from the inside out, with technology and services that improve experience and connect a brand community " said Thierry Buffenoir, Chief Executive Officer of Sagem Wireless.

The PUMA Phone will be sold through telecom channels and in PUMA stores.