Globalive Wireless introduces as WIND mobile, the company's much-anticipated new brand name and will be available to the Canadian market at end of 2009 as it is engaged in a hiring campaign for its new customer service center. Wind is target to be the 4th major wireless player in the market competing directly with Bell, Rogers, and Telus with an aggressive offering.

"Today, we get one step closer to being able to offer Canadians more choice when it comes to their wireless provider," said Lacavera. "I'm confident with the management team we've put in place at WIND under Ken Campbell's leadership we can help make a positive impact on the wireless industry in Canada. WIND's leadership team is comprised of Canadians with global telecommunications experience who are working around the clock to bring their expertise to our company and our customers. "

WIND has also launched the first stage of its online community, www.windmobile.ca, which serves as an introduction to the brand and an online forum for discussion. The site houses the WIND Mobile Blog which is authored by employees and the Community, a forum where Canadians can share their ideas for a better wireless company and converse about wireless topics directly with WIND Mobile. WINDmobile.ca will also link to WIND's Twitter feed and the WIND Facebook page. Both will offer updates on WIND service, news and announcements about the brand and offers Canadians the opportunity to continue the conversation on various social platforms. Canadians can join the conversation at www.windmobile.ca.

WIND is currently on target to launch in key markets in late 2009 and will continue to launch services across Canada in 2010. Service will operate on an all-IP HSPA network, which will pave the way to an LTE network in the future. Using this format will enable Canadian customers to have first-class wireless service and access to a broad choice of devices available to purchase exclusively from WIND.