The Butler Bag does two things very effectively - get organized and be fashionable. Ask any women about what inside their handbag, the common responses you get is one simple word - "messy", as it is a complete chaos without any way to organize your things. To top it off, when the need arrives to find things in a worry, it simply turns into a panic situation because you don't know if you can find it. You can avoid all this with this latest trend in fashion and accessories.

The Butler Bag is the world's most organized handbag available today. The Butler was designed by Jen Groover to stop this panic digging in the purse experienced by many women. The product was a success in the US and was brought to Canada by Canadian entrepreneur Liz McCracken.

Liz first saw the introduction of Butler Bag on TV and immediately she knew this item will not only solve her needs but the needs of thousands of women who need to have the ability to organize their handbag. Liz's marketing and sales efforts target any woman who is fed up of the disorganization of pretty well any handbag.

The idea behind the butler bag is no more digging. Inside the Butler, you will find a series of organized compartments for everything you need - cellphone, PDA, business cards, sunglass, makeup accessories and many others.

The Butler Bag comes in two styles - Classic for the regular handbag users and a slightly larger Hybrid with the ability to carry a small notebook. Both styles feature top grain leather, hand stitched, zipper closure, outside pockets, side lined zip pocket, and compartmentalized interior design available in black, coffee, espresso, olive martini, spicy ginger, or creme brulee colour.

According to Liz, the fastest selling and hottest colour is the Hybrid in espresso colour followed by the coffee. The hot items are often sold out on her web store as the demand just keep coming because it works! She expects to introduce new models and more products based on the Butler line with similar features in the near future.

The Classic is priced at $135 while the Hybrid at $185 and are available from www.butlerbag.ca