Showcasing a modern attitude and sophisticated style Stonehouse made its debut in Toronto Eaton Centre on June 6, 2008. Named after its founder, and men’s apparel visionary, Grafton-Fraser Inc. Chairman and CEO Glenn Stonehouse, the new store is the third location of this growing menswear concept.

Building on an impressive legacy cultivated by Glenn Stonehouse and his company, Grafton-Fraser, a venerable retail success story and highly regarded as one of Canada’s most successful purveyors of fine menswear for generations, Stonehouse speaks to a new customer.

“Today’s consumer is uniquely aware of current styles and trends,” explains Glenn Stonehouse. “Men are more influenced by an increased awareness of pop culture, thanks to a greater interest in TV, movies, magazines and the Internet. The result is a more modern and savvy shopper. Men are putting more thought into what they wear. They want to look good and understand that feeling good is an important factor in how they dress.”

What sets Stonehouse apart is a mandate to deliver premium quality, tailored suitings in luxury fabrications fashioned in classic, yet contemporary, cuts and styles. The retailer is well-poised to appeal to this new, more-savvy consumer. Beyond its sharp suiting, Stonehouse is a true lifestyle store and features a well-edited selection of leading fashion brands like: Strellson, Bugatti, Tiger of Sweden, Andrew Marc, Robert Graham, Agave Denim, English Laundry and more, in addition to its Stonehouse label.

At Stonehouse, customer service is king. Staff are committed to enriching the customer experience and consultants are dedicated to building a career in menswear retail. In addition to providing stellar service and advice, Stonehouse features on-site tailoring, a comprehensive collection of merchandise in premium fabrications from Europe’s finest mills and a modern pricing attitude (suits start at a modest $695). The retailer aims to make the shopping experience easy and enjoyable.

“The Stonehouse guy is not super-trendy or cutting-edge,” says Glenn. “He kind of does his thing and is understated overall. He wants to look good but is not preoccupied with what he’s wearing. He has a life and doesn’t want to spend all his free time in a store. He will go where he trusts he’ll get expert advice, quality product and personal service. And most importantly, he wants to feel good about the investment he’s made.”

Stonehouse is located on Level 2 of the Toronto Eaton Centre near the North entrance towards Sear’s.