For us, the mere mention of the brand Tide®, conjures up images of a large box of powdered detergent and an all day trip to the Laundromat. We have come a long way (as we now launder our garments at home) and so has one of our favourite brands. With Tide's new product, TotalCare^TM, the future is here and we no longer have to watch our clothes disintegrate after every wash.

Tide® TotalCare^TM will help keep the colour and shape of your clothes even after washing them multiple times. Using the same ingredients as found in beauty products - polymer and silicone - this detergent not only cleans but helps to maintain your clothes by keeping them looking "young." Incorporating chlorine scavengers, a technology that neutralizes the chlorine found in water, the product minimizes any possible fading and pilling. And adding Downy® TotalCare^TM to your rinse cycle completes the process by making your garments super soft.

Sound too good to be true? We thought so until we laundered our favourite towels with TotalCare^TM and placed them next to the same brand of towels washed previously with another detergent and fabric softener. We could hardly believe the difference after just one treatment - the towels were fluffier, softer and felt even more luxurious than we thought could be possible.

SRP for Tide TotalCare is $9.99 for 20 uses, $18.49 for 40 uses and $24.99 for 60 uses respectively. SRP for Downy TotalCare is $6.99 for 48 uses and $8.99 for 72 uses respectively.